{"id":11004,"date":"2026-02-10T10:42:25","date_gmt":"2026-02-10T10:42:25","guid":{"rendered":"https:\/\/revista.isfin.ro\/?p=11004"},"modified":"2026-02-10T11:38:14","modified_gmt":"2026-02-10T11:38:14","slug":"the-acceptance-of-humanoid-robots-evidence-from-romania","status":"publish","type":"post","link":"https:\/\/revista.isfin.ro\/en\/2026\/02\/10\/the-acceptance-of-humanoid-robots-evidence-from-romania\/","title":{"rendered":"THE ACCEPTANCE OF HUMANOID ROBOTS: EVIDENCE FROM ROMANIA"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11004\" class=\"elementor elementor-11004\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23c517a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23c517a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee8192d\" data-id=\"1ee8192d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a70f4e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a70f4e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bc2021c\" data-id=\"1bc2021c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40d1d1b6 elementor-widget elementor-widget-text-editor\" data-id=\"40d1d1b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Authors: Radu Lucian Blaga, Silviu Gabriel Szentesi, Florentina Simona Barbu, Maria Sinaci, Lumini\u021ba Bozdog<\/p><p>Vol. 11 \u2022 Special Issue \u2022 2026<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-13949866\" data-id=\"13949866\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68ff88c6 elementor-position-right elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"68ff88c6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"https:\/\/revista.isfin.ro\/wp-content\/uploads\/2026\/02\/1.-Blaga-R.-L.-et._abstract.pdf\" target=\"_blank\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/revista.isfin.ro\/wp-content\/uploads\/2026\/02\/1.-Blaga-R.-L.-et._abstract.pdf\" target=\"_blank\" >\n\t\t\t\t\t\tView abstract PDF\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5d655 elementor-position-right elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"9e5d655\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"https:\/\/revista.isfin.ro\/wp-content\/uploads\/2026\/02\/1.-Blaga-R.-L.-et..pdf\" target=\"_blank\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/revista.isfin.ro\/wp-content\/uploads\/2026\/02\/1.-Blaga-R.-L.-et..pdf\" target=\"_blank\" >\n\t\t\t\t\t\tView article PDF\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e777a33 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e777a33\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb068e7 elementor-widget elementor-widget-text-editor\" data-id=\"4cb068e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Abstract<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adc812b elementor-widget elementor-widget-text-editor\" data-id=\"6adc812b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The diffusion of humanoid robots into domestic environments is an emerging phenomenon that raises new questions about consumer acceptance. Unlike conventional technologies, humanoid robots combine utilitarian functions with social presence, requiring models of adoption. This study examines the role of demographic characteristics &#8211; gender, age, income, marital status, and occupational field &#8211; in shaping people&#8217;s acceptance of humanoid robots, still relatively understudied in Romania. Data were collected through a structured questionnaire. Measurement items were adapted from validated scales in prior literature, and the data were analyzed using statistical tests. The findings demonstrate a statistically significant association between demographic variables and consumers\u2019 familiarity, comfort, and acceptance of humanoid robots. <br \/>The study makes a valuable contribution to the literature, especially through empirical data from the Romanian context, presenting implications for the design and marketing of humanoid robots, offering lessons for demographic segmentation, segmented communication strategies, and phased pricing models. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f4fc48 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69f4fc48\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5125784b elementor-widget elementor-widget-text-editor\" data-id=\"5125784b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Keywords: <\/strong>humanoid robots; social acceptance; anthropomorphism; Unified Theory of Acceptance and Use of Technology; adoption barriers; demographics; consumer behaviour.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6697eb6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6697eb6b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1539cde8 elementor-widget elementor-widget-text-editor\" data-id=\"1539cde8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>JEL Classification:<\/strong> O330, M310, M390.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e820f0 elementor-widget elementor-widget-text-editor\" data-id=\"4e820f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>DOI:\u00a0<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b38c24 elementor-widget elementor-widget-eael-creative-button\" data-id=\"12b38c24\" data-element_type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default\" href=\"https:\/\/revista.isfin.ro\/en\/arhiva\/\" data-text=\"\">\n\n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">BACK<\/span>\n\n                                    <\/div>\n            <\/a>\n        <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Authors: Radu Lucian Blaga, Silviu Gabriel Szentesi, Florentina Simona Barbu, Maria Sinaci, Lumini\u021ba Bozdog Vol. 11 \u2022 Special Issue \u2022 2026 View abstract PDF View article PDF Abstract The diffusion of humanoid robots into domestic environments is an emerging phenomenon that raises new questions about consumer acceptance. Unlike conventional technologies, humanoid robots combine utilitarian functions &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/revista.isfin.ro\/en\/2026\/02\/10\/the-acceptance-of-humanoid-robots-evidence-from-romania\/\"> <span class=\"screen-reader-text\">THE ACCEPTANCE OF HUMANOID ROBOTS: EVIDENCE FROM ROMANIA<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[],"yoast_head":"<title>THE ACCEPTANCE OF HUMANOID ROBOTS: EVIDENCE FROM ROMANIA - Revista de Studii Financiare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista.isfin.ro\/en\/2026\/02\/10\/the-acceptance-of-humanoid-robots-evidence-from-romania\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE ACCEPTANCE OF HUMANOID ROBOTS: EVIDENCE FROM ROMANIA - Revista de Studii Financiare\" \/>\n<meta property=\"og:description\" content=\"Authors: Radu Lucian Blaga, Silviu Gabriel Szentesi, Florentina Simona Barbu, Maria Sinaci, Lumini\u021ba Bozdog Vol. 11 \u2022 Special Issue \u2022 2026 View abstract PDF View article PDF Abstract The diffusion of humanoid robots into domestic environments is an emerging phenomenon that raises new questions about consumer acceptance. 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