{"id":9052,"date":"2025-01-09T18:15:52","date_gmt":"2025-01-09T18:15:52","guid":{"rendered":"https:\/\/revista.isfin.ro\/?p=9052"},"modified":"2025-12-18T15:42:21","modified_gmt":"2025-12-18T15:42:21","slug":"dietary-habits-and-sustainable-online-ordering-among-romanian-provincial-students","status":"publish","type":"post","link":"https:\/\/revista.isfin.ro\/en\/2025\/01\/09\/dietary-habits-and-sustainable-online-ordering-among-romanian-provincial-students\/","title":{"rendered":"DIETARY HABITS AND SUSTAINABLE ONLINE ORDERING AMONG ROMANIAN PROVINCIAL STUDENTS"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9052\" class=\"elementor elementor-9052\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23c517a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23c517a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee8192d\" data-id=\"1ee8192d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a70f4e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a70f4e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bc2021c\" data-id=\"1bc2021c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40d1d1b6 elementor-widget elementor-widget-text-editor\" data-id=\"40d1d1b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Author: Lavinia Iancu<\/p><p>Vol. 10 \u2022 Special Issue \u2022 2025<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-13949866\" data-id=\"13949866\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68ff88c6 elementor-position-right elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"68ff88c6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"https:\/\/revista.isfin.ro\/wp-content\/uploads\/2025\/01\/6.-Iancu-L._abstract.pdf%20\" target=\"_blank\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/revista.isfin.ro\/wp-content\/uploads\/2025\/01\/6.-Iancu-L._abstract.pdf%20\" target=\"_blank\" >\n\t\t\t\t\t\tView abstract PDF\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5d655 elementor-position-right elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"9e5d655\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"https:\/\/revista.isfin.ro\/wp-content\/uploads\/2025\/01\/6.-Iancu-L..pdf\" target=\"_blank\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/revista.isfin.ro\/wp-content\/uploads\/2025\/01\/6.-Iancu-L..pdf\" target=\"_blank\" >\n\t\t\t\t\t\tView article PDF\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e777a33 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e777a33\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb068e7 elementor-widget elementor-widget-text-editor\" data-id=\"4cb068e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Abstract<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adc812b elementor-widget elementor-widget-text-editor\" data-id=\"6adc812b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The digital age has significantly transformed commerce, with the advent of GIG delivery applications marking a pivotal change, especially in urban settings, by facilitating convenient access to last-mile food delivery services. This study delves into the impact of these technological advancements on Gen Z\u2019s food preferences in metropolitan areas, with a particular focus on Romania\u2019s provincial regions. It investigates the role of traditional homemade food &#8211; a staple of Balkan and South-Eastern European culture, which remains under-researched &#8211; in shaping online food ordering habits among students. The current research fills a gap in the scientific literature, touching upon the socio-demographic-economic implications. It comprises a literature review and quantitative and qualitative data collection and interpretation. It aims to shed light on how deeply rooted culinary traditions influence modern consumer behaviour, especially among students who moved from provincial areas to urban centres for education. By examining the characteristics of these students and assessing the viability of a GIG delivery model that respects these cultural practices, the study employs a mixed-methods approach, combining empirical data and qualitative insights from interviews with students living in Bucharest. A questionnaire was used to gather information on their eating habits, focusing on those who have experienced a change in their situation due to university attendance, as they are more likely to utilise online food delivery apps. A regression model was performed to find relations between the students\u2019 profiles and online consumer behaviours, testing the feasibility of creating an app that delivers homemade food. The findings offer an understanding of the interplay between traditional preferences and the convenience provided by delivery apps, contributing to the discourse on digital commerce and the\u00a0accommodation of cultural values in it.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f4fc48 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69f4fc48\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5125784b elementor-widget elementor-widget-text-editor\" data-id=\"5125784b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Keywords: <\/strong>students, diet, ecommerce, GIG, sustainability.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6697eb6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6697eb6b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1539cde8 elementor-widget elementor-widget-text-editor\" data-id=\"1539cde8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>JEL Classification:<\/strong> R11.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e820f0 elementor-widget elementor-widget-text-editor\" data-id=\"4e820f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>DOI: <\/strong>10.55654\/JFS.2025.10.SP.06<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b38c24 elementor-widget elementor-widget-eael-creative-button\" data-id=\"12b38c24\" data-element_type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default\" href=\"https:\/\/revista.isfin.ro\/en\/arhiva\/\" data-text=\"\">\n\n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">BACK<\/span>\n\n                                    <\/div>\n            <\/a>\n        <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Author: Lavinia Iancu Vol. 10 \u2022 Special Issue \u2022 2025 View abstract PDF View article PDF Abstract The digital age has significantly transformed commerce, with the advent of GIG delivery applications marking a pivotal change, especially in urban settings, by facilitating convenient access to last-mile food delivery services. This study delves into the impact of &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/revista.isfin.ro\/en\/2025\/01\/09\/dietary-habits-and-sustainable-online-ordering-among-romanian-provincial-students\/\"> <span class=\"screen-reader-text\">DIETARY HABITS AND SUSTAINABLE ONLINE ORDERING AMONG ROMANIAN PROVINCIAL STUDENTS<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[185],"tags":[],"yoast_head":"<title>DIETARY HABITS AND SUSTAINABLE ONLINE ORDERING AMONG ROMANIAN PROVINCIAL STUDENTS - Revista de Studii Financiare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista.isfin.ro\/en\/2025\/01\/09\/dietary-habits-and-sustainable-online-ordering-among-romanian-provincial-students\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIETARY HABITS AND SUSTAINABLE ONLINE ORDERING AMONG ROMANIAN PROVINCIAL STUDENTS - Revista de Studii Financiare\" \/>\n<meta property=\"og:description\" content=\"Author: Lavinia Iancu Vol. 10 \u2022 Special Issue \u2022 2025 View abstract PDF View article PDF Abstract The digital age has significantly transformed commerce, with the advent of GIG delivery applications marking a pivotal change, especially in urban settings, by facilitating convenient access to last-mile food delivery services. 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