Authors: Oxana Savciuc, Elena Railean Vol. 10 • Special Issue • 2025 View abstract PDF View article PDF Abstract The aim of the paper is to highlight the trends and characteristics of the use of artificial intelligence (AI) tools in the promotion of goods and services in companies. Thus, the main elements of marketing with …
Authors: Răzvan-George Cotescu, Miruna-Mihaela Vasilca, Edi-Cristian Dumitra, Cezara-Georgiana Radu Vol. 10 • No. 18 • May 2025 View abstract PDF View article PDF Abstract Romania’s entrepreneurial ecosystem continues to struggle with significant challenges, including limited access to venture capital, bureaucratic inefficiencies, and fragmented policy execution. Despite the European Union’s support for entrepreneurship, Romania’s startup success …
Authors: Maria-Cristina Ștefan, Violeta-Andreea Andreiana, Georgiana-Tatiana Bondac Vol. 10 • Special Issue • 2025 View abstract PDF View article PDF Abstract In the context of economic, social and technological transformations in recent years, the purchasing habits of Romanian consumers have undergone significant changes. This study analyses consumer purchasing behaviour in relation to the monthly basket, …
CONSUMER BEHAVIORAL CHANGES IN MONTHLY BASKET PURCHASE: TRENDS AND DETERMINING FACTORS Read More »
Authors: Timone Silviu Stăncioiu, Silviu Gabriel Szentesi Vol. 10 • Special Issue • 2025 View abstract PDF View article PDF Abstract In this paper, we explore work-life balance as an integral part of career management, focusing on how professional careers are developed and managed throughout working life. We examine strategies and actions designed to help …
Authors: Ruben Pop, Monica Violeta Achim Vol. 10 • No. 18 • May 2025 View abstract PDF View article PDF Abstract Sustainable development refers to that development that satisfies current needs, without jeopardizing the ability of future generations to meet their needs. In this study, we set out to track the types of non-financial reporting …
Authors: Ramona-Ionela Haraguș, Attila Szora Tamaș Vol. 10 • No. 18 • May 2025 View abstract PDF View article PDF Abstract Directive (EU) 2022/2464 of the European Parliament and of the Council of 14 December 2022, amending Regulation (EU) No. 537/2014, Directive 2004/109/EC, Directive 2006/43/EC and Directive 2013/34/EU as regards sustainability reporting by undertakings, the …
Authors: Beatrice -Elena Gore, Ana-Rebeca Neagu (Ion), Alexandra Tarau, Florin Radu Vol. 10 • No. 18 • May 2025 View abstract PDF View article PDF Abstract The purpose of this article is to analyse the impact of the digital economy and technological transformations on industrial and professional competitiveness, with a particular focus on the accounting …
Authors: Gabriel Croitoru, Nicoleta Valentina Florea, Daria Florea, Mihai Bogdan Croitoru, Brândușa Adriana Dragomir Vol. 10 • No. 18 • May 2025 View abstract PDF View article PDF Abstract In the context of today’s global challenges, sustainable development is becoming a primary objective for governments around the world. This article analyses the synergies and divergences …
Author: Andreea-Roxana Crocnan Vol. 10 • No. 18 • May 2025 View abstract PDF View article PDF Abstract Economic and financial analysis plays a crucial role in evaluating company performance, significantly impacting financial and operational strategies. For example, for foreign capital companies, such as many Italian firms operating in Romania, financial analysis aids in navigating …
Authors: Iulia-Diana Costea, Camelia-Daniela Hategan Vol. 10 • No. 18 • May 2025 View abstract PDF View article PDF Abstract In today’s challenging world, companies need to increasingly develop their ability to adapt to new challenges, while also maintaining their motivation to communicate with a broader audience, such as different stakeholders. This paper’s goals are …
ADAPTING TO ESG TRENDS: SUSTAINABILITY REPORTING AND ASSURANCE PRACTICES IN ROMANIA Read More »
