CONSUMER BEHAVIORAL CHANGES IN MONTHLY BASKET PURCHASE: TRENDS AND DETERMINING FACTORS
Authors: Maria-Cristina Ștefan, Violeta-Andreea Andreiana, Georgiana-Tatiana Bondac Vol. 10 • Special Issue • 2025 View abstract PDF View article PDF Abstract In the context of economic, social and technological transformations in recent years, the purchasing habits of Romanian consumers have undergone significant changes. This study analyses consumer purchasing behaviour in relation to the monthly basket, …
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