EXPLORING MARKETING TRANSFORMATION IN THE AGE OF ARTIFICIAL INTELLIGENCE
Author: Octavian Dumitru Hera Vol. 9 • Special Issue • 2024 View article PDF View abstract PDF Abstract Adopting Artificial Intelligence (AI) at the company level constitutes a transformative phase, heralding an economic-technological leap through the digital economy. This advancement streamlines processes, allowing companies to become more flexible and respond promptly to challenges. For marketing, …
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