EXAMINING THE IMPACT OF DEMOGRAPHIC FACTORS ON ELECTRONIC WORD OF MOUTH: EMPIRICAL INSIGHTS FROM ALGERIAN ONLINE SHOPPERS
Author: Chems Eddine Boukhedimi Vol. 10 • Special Issue • 2025 View abstract PDF View article PDF Abstract Using the Chi-square test, this paper seeks to investigate the influence of demographic factors on the electronic word of mouth (e-WOM) among 182 Algerian e-shoppers. An online survey was conducted between July 20th, 2023 and January 25th, …
