Turning employees into brand ambassadors: a qualitative study of four companies in Durres and Tirana
Author: Ilindena Sotirofski Vol. 8 • No. 14 • May 2023 View article PDF View abstract PDF Abstract The main aim of this study is to investigate some of the strategies that four companies of different sizes in Durres and Tirana Municipalities use for turning their employees into brand ambassadors. It is inevitable for the …