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EXPLORING MARKETING TRANSFORMATION IN THE AGE OF ARTIFICIAL INTELLIGENCE

Author: Octavian Dumitru Hera Vol. 9 • Special Issue • 2024 View article PDF View abstract PDF Abstract Adopting Artificial Intelligence (AI) at the company level constitutes a transformative phase, heralding an economic-technological leap through the digital economy. This advancement streamlines processes, allowing companies to become more flexible and respond promptly to challenges. For marketing, …

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USE OF THE REGRESSION METHOD IN IDENTIFYING THE CAUSAL LINK AND THE INTERFERENCES BETWEEN ACCOUNTING-FISCAL-AUDIT

Author: Ramona-Ionela Haraguș Vol. 9 • Special Issue • 2024 View article PDF View abstract PDF Abstract The fiscal pressure generated by the current economic connection, the countless legislative changes and their rapid evolution highlight the importance of one of the fundamental principles of accounting, namely the going concern hypothesis, an increasing number of companies, …

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ENTREPRENEURSHIP EDUCATION IN TIMES OF CRISIS: A BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW

Author: Denisa-Andrada Dragomir Vol. 9 • Special Issue • 2024 View article PDF View abstract PDF Abstract The aim of this study focuses on the analysis of entrepreneurship education in crisis situations from a bibliometric perspective. The findings reveal the distribution of frequently occurring keywords and their co-occurrence, highlighting terms such as „entrepreneurial intentions”, „innovation”, …

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THE DETERMINING FACTORS OF THE FINANCIAL PERFORMANCE OF COMPANIES IN THE CONSTRUCTION SECTOR

Author: Ana Maria Costea Vol. 9 • Special Issue • 2024 View article PDF View abstract PDF Abstract The paper outlines an investigation into the factors that determine the financial performance of companies in the construction sector. The data required for the analysis were collected for a specific sample of 30 companies in the construction …

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ENHANCING SUSTAINABLE DEVELOPMENT IN THE TIMBER INDUSTRY THROUGH CORPORATE GOVERNANCE AND INTERNAL AUDIT PRACTICES

Author: Florin Boghean Vol. 9 • Special Issue • 2024 View article PDF View abstract PDF Abstract The purpose of the article is evaluative in nature; it is intended to be an analysis of the impact of the measures taken in the supply of raw materials following the assessment of the main risks, as well …

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KNOWLEDGE MANAGEMENT ORIENTED ENTERPRISE-COMPREHENSIVE LITERATURE REVIEW

Author: Cristian-Dan Biriș Vol. 9 • Special Issue • 2024 View article PDF View abstract PDF Abstract The concept of knowledge economy refers to the ecosystem in which the most used way of growth is directly linked to access to quality information. On the other hand, knowledge management at organizational level prioritizes increasing the value …

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THE AUDIT PROCESS OF THE IT SYSTEMS OF A COMPANY THAT PROVIDES ACCOUNTING SERVICES

Author: Laura – Eugenia – Lavinia Barna Vol. 9 • Special Issue • 2024 View article PDF View abstract PDF Abstract Over the time, IT systems have constantly evolved and for this reason IT systems must undergo periodic audit procedures to see if they enable the achievement of a company’s strategic objectives and the efficient …

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UNRAVELING THE NEXUS BETWEEN DIGITAL BANKING TRANSACTIONS AND BANK PROFITABILITY: INSIGHTS FROM TURKEY’S DEPOSIT BANKS

Author: Bekir Zengin Vol. 9 • No. 16 • May 2024 View article PDF View abstract PDF Abstract This study estimates the relationship between digital banking transactions and bank net profit through regression analysis using the data of deposit banks in Turkey between 2011 and 2021. The data from 11 Turkish banks are analyzed with …

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DEVELOPMENTS AND CHALLENGES REGARDING THE EUROPEAN CAPITAL MARKETS INTEGRATION PROJECT

Author: Beatrice Radu Vol. 9 • No. 16 • May 2024 View article PDF View abstract PDF Abstract The concept of a Capital Market Union exerts significant influence over debates within the European Union. Achieving a Capital Market Union is seen as a means of fostering deeper integration, promoting economic growth, and encouraging sustainable investments. …

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FINANCIAL REPORTING AND AUDIT QUALITY. A BIBLIOMETRIC ANALYSIS

Authors: Andreea Georgiana Pascaru, Camelia Daniela Hațegan Vol. 9 • No. 16 • May 2024 View article PDF View abstract PDF Abstract Audit is an integrated element in the overall reporting process and contributes to the quality of reporting. As the quality is usually hard to define, the measurement of quality is also debatable. To …

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