Author: Iulian Stan Phd. Ec.
Vol. 5 • No. 8 • May 2020
Abstract
The heuristic model for generating the investment decision includes the key investment determinants and their relationship, as well as the behavioural aspects related to the investment decisions and sketches the potential profile of the future professional investor. It is assessed that the (activated) learning and the heuristic simplifications can boost and multiply the investment decisions.
Keywords: Heuristic model, investment determinant, (activated) learning, investment decision, simplification.
JEL classification: JEL: G11, G41